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Newcomer smartphone brand opens 50th store in the Philippines

The Philippine Star
Newcomer smartphone brand opens 50th store in the Philippines
narzo Sales Head Johnson Chen; Aerophone CEO Alex Fong; and narzo Retail Head Joanne Idoro
Photo Release

narzo Philippines continues rapid business expansion amid tight competition in smartphone market

MANILA, Philippines — Local smartphone brand, narzo, recently inaugurated its 50th store last November 19 in Las Piñas.

During the ribbon-cutting ceremony held at the 3rd Level of SM Southmall, the four-month-old brand welcomed new customers from the South with games, prizes and freebies to celebrate its offline landmark achievement. 

Notably, the 50th store opening coincides with the start of the “Quality Sulit Holidays”, narzo’s first-ever Christmas campaign as an independent brand. In attendance were Aerophone Enterprises & Co. CEO Alex Fong, alongside Johnson Cheng and narzo Retail Head Joanne Idorot .

“We are very happy to have Aerophone as a part of our growing dealer network in the Philippines. narzo’s rapid business expansion as a young brand in the face of tight competition in the local smartphone market is made possible by the strong support we are receiving from both our partners and fans,” says Idorot.

“As part of our retail strategy, we’re aiming to establish more narzo stores in all 17 regions of the country, with a strong emphasis on provinces, especially in Visayas and Mindanao. We want to be one of the first newcomer brands to touch base with rural areas and give them narzo’s quality sulit advantage,” she added.

The first successful leg of narzo’s ChristMASAYA Caravan was also held on the same day at SM Mall of Asia, where walk-in customers enjoyed an interactive program with Minute-to-Win-It challenges.

Participants won limited edition narzo shirts, finger sleeves for mobile gaming and a P1,000 rebate for the top record-holder. Succeeding legs of the ChristMASAYA Caravan will be held across 25 participating narzo stores every Saturday until December 17.

On top of the 50 dedicated stores under its belt, narzo Philippines currently also has 149 authorized dealers with over 1,000 multi-brand stores nationwide.

At present, narzo is one of the fastest-growing smartphone brands in the budget segment, as recognized by analyst firm IDC.

Customers can experience the game changer features of a narzo smartphone for as low as P4,499.

 

For more updates, follow the brand’s official page at fb.com/narzoPhilippines

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