PayMaya’s new campaign to help accelerate digital payments adoption in the Philippines

MANILA, Philippines —  Filipinos now have more reasons to go cashless as PayMaya launches its “Don’t Pay Cash. PayMaya!” brand campaign promoting a more convenient and rewarding payment experience for all Filipinos nationwide.

Through the upbeat consumer campaign, the digital financial services leader unveils an enhanced PayMaya mobile app, exciting new features, and more compelling merchant partner promos, as well as the best cashback promos and discounts for an overall more rewarding experience for all users.

PayMaya’s new brand campaign features a catchy jingle with lyrics promoting the best perks of going cashless, set against the tune of the song “Ligaya” popularized by the iconic OPM band Eraserheads. Through the campaign, PayMaya encourages all Filipinos to get more joy and value out of daily transactions by opting to use PayMaya instead of cash for all their payments needs.

“PayMaya is undoubtedly the best way to pay in the Philippines today. Our formula is simple – make digital payments accessible, more convenient, more secure, more rewarding, and more fun. With a newer and smoother app experience, the biggest discounts and cashback promos, and an ever-growing network of merchant and add money partners, it’s now better to ‘PayMaya’ instead of paying with cash,” said Paolo Azzola, Chief Operating Officer and Managing Director of PayMaya.

Safe and sexy new card: Influencer Kat Reambillo shows off her PayMaya card which features a new, sleek design, as well as an added layer of security for instagram-savvy Pinoys.

Better than cash rewards

PayMaya is taking the lead in unlocking the multiple rewards and benefits of going cashless. With the pre-holiday and e-Commerce sales just around the corner, using a PayMaya account for everyday transactions is the best way to get the best discounts and cashback for all your purchases.

Just for September alone, PayMaya users can get as much as P5,000 in cashback from the various promos rolled out by the brand. All one has to do is use the PayMaya app for prepaid load and gaming pins, bills payments, sending money, PayMaya QR transactions with partner merchants, and online shopping.

Even getting a PayMaya account gets more rewarding as PayMaya is giving as much as P200 just by registering with a referral code and upgrading their account.

“We’re just getting started and this will get more exciting as we gear up towards the holiday shopping season. Our goal is to make every Filipinos embrace digital payments by multiplying the benefits of going cashless,” said Azzola.

Cashless convenience, just a click away: Influencers Drew Venzon, Andrei King, and Nate Venzon experienced cashless convenience at the “Don’t Pay Cash. PayMaya!” campaign launch held at the Eatogether Food Hall in Capitol Commons, the first cashless food hall in the country powered by PayMaya.

Better than cash experience

To usher in a next-level experience, PayMaya has updated the mobile app to make it easier and safer to use.

The most popular services such as Sending Money, Buying Load, or Sharing Treats are now easily accessible with just one tap at the home screen of the app. Under the PayMaya Shop, one can also find more variants for digital goods such as telco load, gaming PINs, and treats vouchers - with the best discounts through promos.

Funding one’s PayMaya account is also easier–users can add money from your bank account through InstaPay or by linking their credit* or debit card.

PayMaya places high importance in security. All PayMaya users are encouraged to upgrade their accounts not only for higher transaction limits but also for safer transactions. To facilitate this, PayMaya has introduced a simpler and faster Upgrade process featuring selfie and AI technology. PayMaya also recently unveiled a sexier and safer black card design with the card number and other sensitive information at the back, instead of being displayed at the front.

The new app design, initially available to Android users and also soon for iOS devices, prominently features the latest promos and perks that account holders can take advantage of, so that they can easily discover ways to make the most of their money with PayMaya.

“Expect more features and services to roll out in the coming months. Our goal is to make the payments experience of every Filipino hassle-free and more secure,” explained Azzola.

Cuteness overload: Attendees of the “Don’t Pay Cash. PayMaya!” Launch were entertained by PayMaya’s official mascots, Maya, who danced to PayMaya’s newly launched jingle to the tune of the iconic Eraserheads anthem “Ligaya.”

Don’t pay cash. PayMaya!

With all these brand-new features and exciting new promos for users, PayMaya’s “Don’t Pay Cash. PayMaya!” campaign targets to accelerate digital payments adoption in the Philippines. This is in support of the National Financial Inclusion goals of the country and the aim to increase digital transactions in the country to 20% by 2020 under the National Retail Payment System (NRPS).

PayMaya is the only financial technology company in the Philippines offering integrated consumer and merchant payment solutions with the widest on-ground branch network. It is the first to give millions of Filipinos an e-wallet that allows them to pay cashless transactions at any time of the day, anywhere in the world, and from any device. It is the financial technology arm of Voyager Innovations, the leading technology company in the country backed by PLDT, KKR, Tencent, World Bank’s IFC and the IFC Emerging Asia Fund.

Its “universal payments platform” enables the country’s top eCommerce sites, major retail and quick-service restaurants and government institutions, as well as MSMEs to accept multiple kinds of cashless payments.

To know more about how you can maximize your PayMaya account, visit paymaya.com/deals or follow @PayMayaOfficial on Facebook, Twitter and Instagram.