Pink Play Concert

MANILA, Philippines - Aside from affordable skincare products and cosmetics, Etude House gives its patrons more reasons to shop at this popular Korean import through exciting promos and freebies like the recent Pink Play Concert held at Seoul, South Korea. The contest was in partnership with Citrus-RCBC Bankard credit card and was available to all RCBC Bankard cardholders and new applicants of the Citrus-RCBC Bankard credit card. This special promotion ran from July 15 to August 8, 2010 where two lucky sisters were able to win a free trip to Seoul, South Korea which included two roundtrip plane tickets, hotel accommodations, two tickets to the ultra-exclusive Pink Play Concert, and P10,000 pocket money courtesy of RCBC Bankard. Ten lucky RCBC cardholders were also given Etude House gift sets worth P5,000 as a consolation prize.

Together with contest winners from other Asian countries, the two lucky girls were able to watch 2NE1 live at the Etude Pink Play Party in Walker Hill Hotel in Seoul last August 20. The event also featured Etude House’s male celebrity endorser, Lee Min Ho (of Boys Over Flowers fame), who had all the girls giddy with excitement as a mini contest was held on which lucky girl would he choose to give a special prize to that night.

A special makeup class was also held before the Pink Play Concert where contest winners from all over Asia were treated to makeup tutorials by Etude House makeup artists. They were given tips and makeovers on the hottest summer looks in Korea to get them party-ready for the big event. As an added treat, each participant also went home with a bag filled with the latest Etude House products from Korea including limited edition items that features one of Korea’s hottest girl groups today, 2NE1.

In case you missed out on this exclusive RCBC Bankard promotion, Etude House is still giving away limited edition Princess Diaries for every P1,500 spent at the following Etude House branches: SM Megamall, SM Manila, and Festival Mall. This promo is open to RCBC Bankard cardholders ‘til August 2010.

Etude House products are available at SM Megamall, Festival Supermall, SM Manila, SM Makati Department Store, SM Pampanga Department Store, SM Fairview Department Store, SM Iloilo and SM Cebu.