SM Prime China Malls cited anew

MANILA, Philippines - Property conglomerate SM Prime Holdings, Inc. clinched three major awards at the 12th Annual Conference of Mall China International Symposium hosted by China Shopping Center Development Association (Mall China). 

SM Prime was awarded with the Mall China Golden Mall Awards 2014 City Advancement Award for its SM City Xiamen/SM Lifestyle Center. The SM City Chengdu Chenghua, on the other hand, received the Mall China Golden Mall Awards 2014 Community Shopping Center Award, while the SM City Chongqing Yubei won the Mall China Golden Mall Awards 2014 Regional Shopping Center Award.

The awarding ceremony was held on Sept. 22, 2014 in Beijing. Mall China highly recognized SM Prime’s expertise in shopping mall development and operations as well as its brand competitiveness. It said that SM Prime’s shopping malls have demonstrated “beyond-standard capabilities in infrastructure optimization, brand selection and distribution, attentive customer services, and innovative culture.”

This is the second win in Year 2014 for SM Prime after garnering two Mall China Awards on April 7.

“With the dramatic growth of the business and the challenges of rising e-commerce, we will stick to the SM philosophy of consistent endeavor on the brand, culture, service and innovation,” Allan Brosas, AVP Operations of SM China said. 

Established in 2002, Mall China is the first non-profit organization in Mainland China catering to China’s retail property sector with 700 corporate members of investors, developers, operators, retailers and relevant service agencies.

The Golden Mall Awards aims to promote the best malls and encourage enterprises which have made outstanding contributions to the development of the shopping mall industry.