The Future of Coffee and Tea

CEBU, Philippines - The Coffee Bean & Tea Leaf sought a partnership with Caffitaly to combine The Coffee Bean & Tea Leaf’s flavor and taste with Italian design, as well as espresso making expertise.

“CBTL was created as a response to how The Coffee Bean & Tea Leaf understands and anticipates the needs of its customers. The growth of the specialty coffee industry in the last few years has been overwhelming, but consumption trends and customer desires have also shifted,” explains Walden Chu, president of The Coffee Bean & Tea Leaf Philippines. “Customers want the same café experience beyond the time they spend in our stores, and we want to make sure that we give it to them while staying true to everything that The Coffee Bean & Tea Leaf stands for.”

CBTL delivers only the specialty grade arabica coffee and tea through a complete beverage system.  Customers will enjoy espresso, americano, cappuccino, flavored lattes, brewed coffee and tea, tea lattes, as well as the hot vanilla and chocolate options that they have come to know and love from CBTL.

“The same flavor, taste and consistency that you expect from any hot drink you purchase from our stores is what you get from CBTL. One perfect cup, with just a single push of a button,” adds Walden.

Current selection features four brewed coffee and four espresso variants, as well as four of CBTL’s top-selling tea blends, with the promise of more to come. The capsules, available in all branches, are vacuum-sealed to maintain freshness and full flavor; and once inserted into a machine, dispenses a steaming drink in less than 30-seconds.

CBTL is redefining the idea of instant coffee and tea. There’s n need to settle for watered down cups of morning brews; because now, a single push of a button can create a cup of café-quality coffee or tea.