R. Lapid’s Chicharon Sizzles in Cebu

CACKLE AND CRUNCH! - Ardelle T. Merton () - November 20, 2007 - 12:00am

Nationwide favorite chicharon maker R. Lapid’s Chicharon and Barbecue is opening a second branch of its tantalizing, freshly cooked goodness in Banilad, Cebu City. After the initial success of its first Cebu branch in the North Reclamation area, Mandaue City, R. Lapid’s is further tickling the tastebuds of more Cebuanos and carving a name for itself outside Metro Manila.

In 1974, a Filipino entrepreneur named Rey Lapid cultivated his years of experience in the pork rind industry and started a chain of stores. Today, there are almost 80 branches of R. Lapid’s Chicharon and Barbecue nationwide.

In Cebu province, where Carcar is the landmark for delicious chicharon, what gives R. Lapid’s recipe its tasty edge on the local palate? For one, the ingredients are specially imported from the USA, Europe, Canada and Korea. For another, R. Lapid’s invites its customers to its innovated and standardized processing of chicharon by cooking the chicharon in front of the customers in the clean in-store kitchen, giving the pork cracklings the freshly cooked goodness. R. Lapid’s also provides its customers with nutritional facts: based on laboratory findings, 50 grams of R. Lapid’s chicharon supplies you with 27 grams of protein and up to 15 percent of the recommended daily value of calories. The packs of chicharon are very reasonably priced, as well.

Pair their chicharon with laman variety with softdrinks, for the perfect afternoon snack, or with some cocktail drinks for evenings. R. Lapid’s offers a wide range of chicharon choices: with laman, cocktail, bilog, Manila fries, bituka, and bulaklak. Currently, their sumptuous barbecue isn’t available in Cebu yet, but their crispy tito (crispy pork stomach) dish is absolutely delicious and can make way for the ideal dinner dish or pulutan!

R. Lapid’s has garnered numerous awards and accreditation over the years of its existence in the industry, including accreditation with the National Meat Inspection Commission and certified with Good Manufacturing Practices. It has scored the 2005 National Shoppers’ Choice Award, as well as the National Consumers’ Excellence Award for three straight years of 2003-2005.

Indeed, the company is fulfilling its mission of providing customers with top quality, delicious chicharon that is reasonable priced, and served in a quick, clean manner. Along the way, they are certainly satisfying even the most discriminating preferences of the Filipino palate!

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