X-Play ties up with Coca Cola for 'Superstar'

MANILA, Philippines - X-Play Online Games Inc., the casual games division of publicly listed online gaming company IP E-Game Ventures Inc., has tied up with the leader in the global beverage industry, Coca Cola, for X-Play’s online 3D videoke game, Superstar Online.

One of IP E-Games’ and X-Play’s most highly anticipated games for 2010, Superstar has merged reality entertainment and online gaming with the Superstar’s Online Singing Star Search.

Dubbed as the search for the next great online singing sensation, winners will get a chance to be part of an album and concert with Pop Princess Sarah Geronimo.

Superstar’s Online Singing Star Search is expected to reach more potential singers with the combined efforts of Coca Cola.

The talent search, which aims to reach 2.5 million youths, will be done through a series of auditions in 23 SM Malls nationwide.

The activities planned for the rest of the year will cover 326 barangays and 4,000 Internet cafés around the metropolis, including online reinforcement through 20 Internet café forums.

An additional promotional activity where more than two million in Starcash (in-game currency) will be given away in exchange for Coke crowns should make this year one for the books.