SAS introduces first analytical software for social networking sites

MANILA, Philippines - SAS, a leader in business analytics software, recently launched the first enterprise solution that converts online social media conversations into practical business insights for medium and large companies. 

The SAS Social Media Analytics solution has the ability to archive and examine more than two years of conversations from Facebook, Twitter, YouTube, discussion forums, blogs and other social networking sites.

“Consumers are online right now talking about your products and services, their experiences, and their likes and dislikes. Smart marketers aren’t just listening to online chatter, they are also analyzing it to better focus resources and build engagement and loyalty,” said Mark Chaves, SAS director for media intelligence solutions.

“SAS Social Media Analy-tics helps marketers combine data from online conversations with other data, such as a company’s customer relationship management (CRM) software, to build a more complete picture of each customer and then use these analytically driven insights to predict and act,” Chaves added.

Unlike “black-box” offerings, SAS lets business users adjust rules that assign sentiment to topics and apply subject-matter expertise to improve statistical approaches and better classify text. 

This hybrid approach gives a more complete picture of customer preferences and produces better answers to business questions. Its industry-specific language processing ensures higher accuracy and relevance.

The solution presents real-time insights through Web-based dashboards, reports and workflow-enabled alert so organizations can respond in a timely and consistent fashion across brands, business units and service groups.