Maximizing land value through joint venture

MANILA, Philippines - Nowadays, finding new solutions to make better business prosper especially during challenging times is essential. What with the different business enterprises sprouting everywhere, making an intelligent business move means getting the large piece of the cake, so to speak. This also holds true for land owners seeking to maximize the value of their properties. But what is really important is partnering with the right developer. 

“Setting clear goals, maximizing the potential of the site by planning right and managing the project well are keys to a successful joint venture. Although the cost of forming alliances is inexpensive, the cost of not planning out the project well is far greater in lost profits and failed relations,” Phinma Properties Holdings Corp. president Willie Uy said.

This is the very same reason why Phinma Properties, the leading property developer in providing affordable housing in the metropolis has had a good track record in joint ventures. Phinma has aligned its innovative approaches to make it more suitable to the demands of a greater number of people in need of housing.

A successful housing is an effective way to build a long, lasting relationship with business partners. Through the years, Phinma has been recognized as the only developer that provides best value for money, good location and fast turn over. With all these advantages, a lot owner can be assured of a successful formula for joint ventures that will maximize the value of their properties.

“Our past track record with joint ventures had been successful due to fast turnover which made it easier for our joint ventures to realize income sooner. In our case, joint ventures are structured in such a way that the lot owner gets their share of income from each units sold. The typical joint venture setup is designed so that the developer and lot owner divides the number of units between them based on sharing. Our joint venture partners see this as a big advantage since they will participate in equal sales and development efforts for us, as well as in income sharing for future price increases.” Uy explained.

For his part, Phinma Properties vice president for marketing and design Grant Orbeta noted that their biggest endorsers has been their past joint venture partners. “They know  that our track record and good name in the industry not only extends to them as lot owners but also to our other partners such as The Pag-Ibig fund, banking institutions, contractors and suppliers,” he said.

Phinma officials said they believe in building partnerships and this approach has supported their growth and leadership in the affordable condo market. The company will soon be launching more projects in Metro Manila and is currently exploring other possibilities in other urban centers outside the capital.