SM MOA Arena posts strong 2024 performance

MANILA, Philippines — SM Prime Holdings Inc.’s investment of over $10 million for SM MOA Arena’s modernization has borne fruit with its robust 2024 performance that reinforced its status as the Philippines’ premier venue for large-scale events and international artists.

SM Prime, the integrated property developer of the Sy family, said SM MOA Arena registered a strong performance last year as events held at the venue drew over one million in total ticket attendance.

SM MOA Arena underwent a three-year modernization program that commenced in 2022 to maintain its world-class standing.

Upgrades include digital turnstiles, a new 702-square meter giant LED media mesh, enhanced public address systems, newly installed acoustic panels, improved back-of-house areas and new spectator seating which are designed to elevate the customer and event experience.

Located within the SM Mall of Asia Complex, SM MOA Arena serves as Metro Manila’s largest live entertainment venue with a seating capacity of 15,000, expandable to 20,000.

Last year, it hosted a diverse mix of shows, with over half of its events dedicated to sports, concerts and family-oriented shows, while the rest were corporate and special events.

SM Prime president Jeffrey Lim said that live entertainment venues are strategic contributors to the company’s portfolio.

“They strengthen the SM ecosystem by driving foot traffic and supporting the performance of our mall tenants and adjacent businesses,” Lim said.

“Our solid performance in 2024 reflects the growing appetite for live experiences and the broad appeal of SM Prime’s integrated developments,” he said.

This year, Lim said that SM Prime expects an even stronger lineup of global and local events that will help drive sustained growth across its lifestyle and commercial assets.

For 2025, various global acts have already confirmed to perform at the SM MOA Arena. Major events and various collegiate sports events on the domestic front, meanwhile, are also expected to draw strong crowds

SM MOA Arena was named Sports Venue of the Year at the 6th Philippine Sports Tourism Awards in 2024, highlighting its contribution to both the MICE and tourism sectors.