Maya ramps up efforts to build more digital Philippines

Lawrence Agcaoili - The Philippine Star

MANILA, Philippines — A unit of Maya, formerly PayMaya, is equipping businesses with digital financial solutions allowing them to offer a safer and more seamless customer experience as it continues to ramp up efforts to build a more digital Philippines.

Maya Business, formerly PayMaya Enterprise, has a suite of digital financial solutions that allow businesses to embrace digital transformation on all fronts, enabling them to integrate digital payments and services in every aspect of their operations.??

Maya president and co-founder Shailesh Baidwan believes that a strong digital financial system powers a more digital Philippines.

“Maya Business has enabled all types of enterprises with digital payments for almost a decade. As we see more businesses integrating digital banking services in every part of their operations, our commitment to innovation only grows stronger,” Baidwan said.??

The country’s largest digital payments processor for key industries said Filipino consumers have become more digital, emphasizing the need for businesses both large companies as well as micro, small, and medium enterprises (MSMEs) to adapt to this movement.??

Maya Business has recognized two of the country’s most beloved brands, Jollibee Group and Golden Arches Development Corp. – the master franchisee of McDonald’s, for leading the pack in integrating digital payments and financial services into their businesses.

Both Jollibee Foods Corp. made up of brands such as Jollibee, Chowking, Mang Inasal, Red Ribbon, Greenwich, Burger King, Panda Express, and Yoshinoya as well as Golden Arches were recently recognized as Financial Services Ecosystem Leaders under the Ecosystem Builders Category of the Maya Business Trailblazer Awards 2022.

Jollibee Group incorporated digital payments in its various platforms in 2020, allowing it to embrace the change and meet the demands of consumers even at the height of the pandemic.??

“Our best-tasting Jollibee Chickenjoy as well as the signature favorites from our various brands including Greenwich, Chowking, Mang Inasal, Red Ribbon, Burger King, and Panda Express found their way to hungry and craving consumers even during the height of the pandemic lockdowns, as we had quickly integrated digital solutions in our everyday operations,” Jollibee Group chief marketing officer Dondi Gomez said.

Gomez pointed out that the seamless and efficient solutions offered by Maya Business enabled the company to reach customers and grow its brands further.

For its part, Golden Arches assistant vice president for technology Camille Toledo said McDonald’s accelerated its digital transformation journey by partnering with Maya Business.??

“Even before the pandemic, McDonald’s stores already used digital payment technologies, pioneering the use of self-order kiosks with integrated checkout at our NXTGEN stores. Maya Business is a key partner for us as we push innovation across our operations,” Toledo said?.

Jollibee Group and McDonald’s have provided consumers an easier, safer, and more accessible way to transact via Maya terminals in stores, self-ordering kiosks, drive-thru counters, and email invoicing for bulk orders through Maya Checkout on their websites and mobile apps.??

Maya Business also recognized Robinsons Seaoil, SM, Cardinal Santos, SkyPay, and Public Safety Mutual Benefit Fund Inc., as Ecosystem Builders - Financial Services Ecosystem Leader.

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