Globe eyes global reach for multi-channel messaging

MANILA, Philippines — Globe Telecom Inc.’s multi-channel messaging platform m360 is eyeing to create a global presence to support communications worldwide.

Globe said m360 now enables businesses in the Philippines to send SMS to over 230 countries worldwide.

“Our goal is to deliver messages anywhere in the world. And with our infrastructure and easy-to-use messaging platform to support communications worldwide, m360 is all set to create a global presence,” m360 COO Ramon Hirang said.

m360 delivers best-in-class digital app-to-person messaging products that amplify customer experience and seamless communications.

It covers all aspects of SMS wholesale business, including over-the-top media services such as Viber for Business, Facebook Messenger, and soon, Whats-App, Business RCS, chatbots, and other digital messaging solutions.

The platform also allows personalized customer experience via targeted messages. Messages can be tailored to the target customer base through digital analytics.

By powering enterprises with multichannel solutions that can reach a wider audience, Globe said m360 could help improve brand awareness and customer service and increase sales locally and abroad.

“With m360’s offering of a competitive rate for international outbound SMS, we can enhance the capability of our Philippine companies to reach their customers wherever they may be. They only need a single platform for domestic and international transactions,” said PJ Lizano, m360’s head of enterprise business solutions.

m360 is a portfolio company under newly formed AdSpark Holdings Inc., a holding company that is part of 917Ventures, Globe’s wholly owned corporate venture builder.

Aside from m360, the holding company is comprised of digital and mobile marketing solutions provider AdSpark Inc., intelligence-powered solutions provider iNQUiRO, and adtech startup Deep Sea.