Supah grocery service promises fast delivery

MANILA, Philippines — Supah, a new grocery delivery app, has rolled out its service guaranteeing delivery of products within 15 minutes.

Speaking at the launch of Supah, a business unit of social commerce startup SariSuki, former Grab Philippines head and SariSuki co-founder and CEO Brian Cu said the app aims to reduce the time used up in going to supermarkets so that consumers can spend more time on other activities.

“Our business puts tremendous value on our customers’ time and needs. We see doing the grocery as effortless, time-saving and economical, while still making it possible to attend to other things. Thanks to our efficient ecosystem of suppliers, vendors and riders, we are able to fulfill this commitment without a delivery fee,” he said.

To fulfill the delivery of items ordered through the app within 15 minutes, Supah has eight dark stores or outlets that cater exclusively to online customers, and a little over 100 riders employed on a full-time basis doing the deliveries.

Timothy Cu, SariSuki board director and head of quick commerce at Supah, said the delivery radius is set in such a way that delivery would be made within 15 minutes, even with the worst traffic and weather conditions.

Based on the app’s pilot service, deliveries are made within an average of 8.5 minutes, with a 99 percent success rate in hitting the promised delivery time.

Through the app, customers can order a variety of items such as food, beverage, household, personal care, home care, and pet care products.

“Supah offers great potential as it tries to address the consumers’ evolving needs in grocery shopping by finding the optimal balance among several critical factors like speed, assortment, value, and convenience. This innovative technology will help shape the future of grocery shopping in the country,” Lance Gokongwei, JG Summit Holdings Inc. president and CEO and SariSuki board director said.

JG Summit’s corporate venture capital arm JG Digital Equity Ventures is an investor in SariSuki.

Supah’s service is currently available from 7 a.m. to 2 a.m. in the following areas: Makati City, Bonifacio Global City, Taguig, Pasig City, Mandaluyong City, San Juan City, Binondo district in the City of Manila, New Manila and Timog areas in Quezon City.

As an introductory promo, no delivery fees are being charged for the month of June.

After the promo ends, a fixed minimal fee of P39 will apply for deliveries.

Supah also has an ongoing promo called Supah challenge where customers who do not receive their orders within 15 minutes will get P500 in their e-wallets.