Dito hits 9 million subscriber mark

Richmond Mercurio - The Philippine Star

MANILA, Philippines — Dito Telecommunity Corp., the country’s newest mobile network operator, said it has hit the nine million-subscriber mark as it continues to expand in more areas nationwide.

Dito is now present in more than 540 cities and municipalities, with more than 110,000 sales touch points and 20 experience stores.

The company earlier this month welcomed subscribers from Paombong Bulacan, Ramon and Reina Mercedes in Isabela, Puerto Princesa Palawan, Pagsanjan and Pila Laguna, San Jose Occidental Mindoro, and Naguilian Isabela.

Last April and May, Dito also expanded its presence in Ilocos, Cagayan, Benguet, Kalinga, Isabela, Pangasinan, Bulacan, Pampanga, Bataan, Zambales, and Rizal.

Dito intends to make its service available in 17 more cities later this month as part of its commercial expansion.

“We in Dito are serious about our commitments to weave Filipino communities using the Dito brand of connectivity and will move further forward to deliver,”  Dito chief administrative officer Adel Tamano said.

Dito hit the one million-subscriber mark by the end of June last year, three months after its commercial launch on March 8, 2021.

The country’s new major telco player, a joint venture by Davao-based businessman Dennis Uy’s group with China Telecommunications, intends to end the year with around 12 million users.

Aside from its commercial expansion, Dito has also erected close to 5,000 cellular towers, constructed more than 100 data centers, and laid out more than 30,000 kilometers of fiber cable to link the archipelago since 2019.

“Day-by-day, milestone after milestone, Dito has proven to be a resilient and a positively disruptive force in the Philippine telco industry, improving internet speeds and providing growing competition against the two other telcos with the Filipino people emerging as the ultimate victors,” Tamano said.  Dito is optimistic of passing its third annual technical audit by next month, in which it should achieve 70 percent population coverage and a minimum average speed of 55 Mbps.    

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