Nissan Philippines names new head

Louella Desiderio - The Philippine Star
Nissan Philippines names new head
STAR / File

MANILA, Philippines — Nissan Philippines Inc. (NPI) is starting a new chapter with the appointment of Juan Manuel as its new president who will lead the company in continuing its strong momentum.

Starting April 1, Hoyos will be reporting to Isao Sekiguchi, regional vice president, marketing and sales at Nissan ASEAN and will be based in Manila.

Hoyos’ official inauguration is slated for next month, after NPI’s board of directors’ meeting this month.

“With his extensive experience in the automotive industry across different regions, I am confident that Juan will continue to sustain the growth that Nissan Philippines has shown and established under Atsushi Najima,” Sekiguchi said.

Under the leadership of NPI’s current president and general manager Najima, Sekiguchi said NPI was able to navigate through the impacts of the pandemic and ensure business continuity.

“In FY21 (fiscal year 2021) Atsushi Najima has brought back the company to its third spot in the industry, having a strong performance for its core models, Navara, Terra, and Urvan,” Sekiguchi said.

Following his stint in Nissan Philippines, Najima will be serving as Nissan India’s chief financial officer.

Hoyos joined Nissan in 2017, serving as marketing director for the Latin America region.

He then served as general manager for global engagement brand in Nissan’s global headquarters and later on as division general manager for global brand execution and engagement division.

In the past, he also held various management positions in Renault and General Motors.

Last year, NPI’s total vehicle sales reached 19,603 units.

For the first two months of the year, NPI sold 3,538 units.


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