ABS-CBN forges content deal

MANILA, Philippines — ABS-CBN Corp. is bringing its entertainment shows to more platforms as it forged a content partnership with pan-regional over-the-top video streaming service Viu.

ABS-CBN Entertainment and Viu will partner to bring the best entertainment shows to Filipino viewers.

ABS-CBN said the collaboration accelerates the company’s vision to reach more audiences and promote Filipino talent worldwide as it evolves into a global content creator.

Viu is ABS-CBN Entertainment’s third streaming service collaboration, following its content deal with iQYi to produce Filipino original series for international subscribers and its partnership with WeTV iflix to stream episodes of its entertainment programs before they air on TV.

“With Viu as our partner, we will be able to champion excellent Filipino content and talent. We look forward to many more collaborations as we work toward bringing the best of Filipino entertainment to the world,” ABS-CBN COO of broadcast Cory Vidanes said.

The partnership also strengthens Viu’s commitment to bringing premium Asian entertainment to its users with its massive and diverse content catalog.

“Viu’s goal has always been to provide premium Asian content to the Filipino people. Thanks to this partnership with ABS-CBN, we’re able to solidify our commitment to not only showcase the best of Filipino content, but also to represent and strengthen the presence of Filipino talent in the region,” said Arianne Kader-Cu, Viu Philippines country manager.

ABS-CBN’s digital pivot as a content company has been continuously gaining traction following the nonrenewal of its broadcast franchise in 2020.

The company’s digital footprint has been growing as it focuses on serving audiences worldwide as a content company.