Allianz PNB Life ready for intense competition

MANILA, Philippines — One of the insurance arms of Lucio Tan-led Philippine National Bank (PNB) has committed to take its products and services to new heights after its partner Allianz improved its global ranking by five notches to take the 34th spot.

Alexander Grenz, president and chief executive officer of Allianz PNB Life, said the company ranks among the country’s top five life insurance companies and remains the fastest-growing life insurance company in the Philippines.

“We couldn’t have accomplished this monumental achievement without the support and continuous trust of our partners and customers. We will continue to take protection, innovation, and sustainability to brand new heights in the coming years, and affirm our brand promise for a more confident tomorrow for all,” Grenz said.

Allianz’s eight-year worldwide partnership with the Olympic and Paralympic Movements has also been instrumental in underlining Allianz’s role as a global insurer supporting the sports ecosystem.

Since the launch of the partnership in January, the likeability of the Allianz brand has increased significantly among people aware of the tie-up.

Data from the Insurance Commission showed Allianz PNB Life clinched the top three and four spots in gross written premiums and new business annual premium equivalent, respectively, this year.

Allianz PNB Life began its operations in 2001 and is among the major life insurers in the Philippines. It has eight business centers and 13 branches strategically located in key cities across the country.

Leading consultancy Interbrand said Allianz continues to be the world’s most valuable insurance brand based on the 2021 Best Global Brands ranking.

Within the top 100 global brands, Allianz has climbed five ranks to 34th spot since 2020, while its brand value increased by 17 percent to $15.2 billion, the strongest rise since Allianz entered the 100 Best Global Brands ranking in 2007 with a brand value of $4 billion.

According to Interbrand, Allianz’s rise in the ranking is based on its strong operating performance and outlook, increased branded revenue, and brand strength.

Moreover, the influence of the Allianz brand on customers’ purchase decisions has increased over the last year.

“The Allianz brand demonstrates strong resilience and delivery of value for people, companies and the broader market. We have been working hard to apply our guiding principles Shape, Care, Deliver to the brand and customer experience,” Allianz SE group strategy, marketing, distribution officer Serge Raffard said.

To further build on its brand strength, Allianz has enhanced its global coherence, affinity, and distinctiveness.

The “OneAllianz” approach was applied to unify Allianz’s brand presence into one logo, one message and one campaign.

Moreover, Allianz has improved customer experiences globally by listening closely to its customers via numerous programs and addressing their unmet needs.