KFC moves franchising into full swing

MANILA, Philippines — KFC Philippines is moving its franchising scheme in full swing after it gained favorable market reception since its start just before the COVID-19 outbreak.

Despite the pandemic, the quick-service restaurant’s hassle-free franchising package led to the opening of four franchised outlets last year, said KFC Philippines franchise management director Yvette Roldan.

Franchised branches were opened in Santiago Isabela, Waltermart Capas, Waltermart Malolos and Waltermart Candelaria.

Roldan said KFC Philippines will put more effort in its drive to expand the brand through franchising this year.

“With economic activity and spending starting to pick up, we target to expand the brand in areas where we are not present yet,” she said. “KFC franchising can further strengthen the brand’s competitive advantage and make it more accessible to all our customers.”

KFC Philippines’ franchise investment cost starts at P19 million, inclusive of store construction, equipment and franchise fees. Final amount will depend and will be finalized based on asset type, location and store area.

KFC Philippines handles the full management of the franchised stores to maximize their potential.

“We are looking for potential franchisees with motivation and commitment to grow the brand, financial capability, and preferably mall or property owners. We advise interested entrepreneurs to visit our website if they have inquiries or if they want to know more about our franchising offer,” Roldan said.

KFC prides itself as the first quick-service restaurant in the country to utilize e-bikes for eco-friendly food delivery service. It currently has over 300 branches nationwide.