Holcim expands product portfolio

Iris Gonzales (The Philippine Star) - January 8, 2021 - 12:00am

MANILA, Philippines — Cement manufacturer Holcim Philippines Inc. has expanded its portfolio as it navigates the new business environment.

It launched Holcim Multifix, which is a combination of sand and cement enhanced with polymer for better performance that can be used just by adding water.

The product is seen helping contractors and masons improve the quality of walls, floors, and tile installation in their building projects.

Holcim Multifix is produced in the company’s dry-mix plant, removing the need for masons to combine materials on site thus ensuring uniform quality and right proportions for the application of the mortar.

It launched a new easy-to-use and multipurpose mortar product that will help contractors and masons improve the quality of walls, floors and tile installation in their building projects.

The new product helps address common challenges of builders in producing mortars such as high-quality raw materials and varying skill levels of workers, said Holcim SVP for marketing and innovation Ram Maganti.

Holcim Multifix can also be used for screeding, a finishing layer of concrete slabs for leveling floors. It can also be used for tile laying.

The introduction of the product is part of the company’s commitment to continuously produce innovative building solutions that do not just bring value to customers but are also sustainable for the environment.

Holcim Multifix helps make it easier for our partner builders to produce good quality walls.

“Holcim Multifix’s Five-Star Advantage means more business for contractors as it helps improve building quality and lessens reworks that can eat up time for additional projects. The simplicity of Holcim Multifix, meanwhile, provides homeowners convenience and value for money,” Maganti said.

The product will be initially available as 25-kilogram bags in select locations in Luzon by December. It will be introduced in Mindanao in the first quarter of 2021.

Holcim Multifix is the latest in the company’s line of drymix products which includes Holcim Skim Coat and Holcim Tile Adhesive.

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