RedDoorz sets aggressive expansion in Philippines this year

MANILA, Philippines — Tech-enabled budget accommodations company RedDoorz seeks to extend its foothold on Southeast Asia’s growing online travel market, building on the gains in 2018.

RedDoorz aims to reach 1,500 properties by the end of 2019 from its current property count of over 680, eyeing a larger share of Southeast Asia’s online travel market which Google predicts will zoom to $76 billion by 2025.

Since its official launch in mid-2018, RedDoorz Philippines has already expanded to more than 100 properties in Metro Manila, Metro Cebu, Davao, Pampanga and Tagaytay.

It aims to double its presence in the Philippines to more than 250 properties this year, reflecting the same aggressive expansion seen in other countries where RedDoorz operates. This will cut a bigger piece of the local hospitality industry pie which is predicted to grow to $663 million in revenue in 2019.

RedDoorz takes the path of other tech-enabled service platforms, managing a wide network of properties without directly owning a single property. Partnering with local boutique hotels, inns, apartels, condotels and other privately-owned accommodations, RedDoorz Philippines standardizes the budget hotel experience through all its branches.

RedDoorz Philippines maintains a consistent management philosophy and branding among its hotels, ensuring the best quality rooms and facilities at competitive price points through its range of basic, plus and premium properties.

Guests are assured that their experience in the Philippine branches would be the same when booking in Indonesia, Singapore and Vietnam. This also guarantees guests impeccable service with amenities such as fast and reliable WiFi, cable TV, toiletries, bottled water and a 24-hour front desk.

Through the RedDoorz app and website, customers gain access to flexible payment options including credit cards, DragonPay (via bank transfer and 7-Eleven outlets) and pay at hotel without credit card guarantee. RedDoorz also incentivizes repeat guests with the RedCash rewards system and exclusive discounts and partner deals through RedClub membership.

The company’s commitment to zero to four star-level quality, consistency and convenience at economy price points positions itself as a strong contender in a competitive market for affordable accommodations such as the Philippines.

On the other end, properties who partner with RedDoorz benefit from the company’s business development and hotel management professionals and gain access to different marketing channels, increasing potential for growth.