Century Properties pre-sells Batulao Artscapes
Catherine Talavera (The Philippine Star) - December 10, 2017 - 4:00pm

MANILA, Philippines — Listed property developer Century Properties Group Inc. (CPG) has already pre-sold P1.7 billion worth of residential units of its Batangas mixed-use tourism development.

CPG managing director Robbie Antonio told reporters the Batulao Artscapes project in Nasugbu, Batangas was well-received by the market as it has already sold a chunk of its units before its official launch.

“We’re above what we expected,” Antonio said.

CPG held an exclusive launch of the first phase of the 142-hectare mixed tourism property in Batangas, which covers around 54 hectares of the entire property, last Saturday.

The Batulao Artscapes, the company’s first foray in the tourism and leisure market, offers an active retirement village component featuring designer homes from Revolution Precrafted, world-class village-exclusive vacation amenities, a man-made beach with clubhouse, and a lake with a charming wedding chapel. 

Art cum adventure or ‘artventure’ facilities include a sports park, flavor park, and art park with museums designed by Pritzker Prize-winning architects, according to CPG.

The project dubbed as the world’s first livable art park, will showcase a fine collection of ‘livable art’ exceptional designer homes. Total sales value of the first phase amounts to P19 billion.

Antonio said with the Batulao Artcapes only covering about a third of the 142-hectare Batangas property, the entire masterplanned project is estimated to rake in a total sales value of over P55 billion.

Meanwhile, with the project targeting the foreign retirees market, Antonio said residential units of the project operate like a condominium, as it offers shared amenities, but in a horizontal manner, unlike high rise condominiums with vertical shared amenities.

In addition, Antonio said while the project is being developed by CPG, particularly through its subsidiary Centery Limitless Corp., Revolution Precrafted acts as the supplier of prefabricated homes for the project.

CPG said the 54-hectare Batulao Artscapes is divided into four sections namely the Cluster Village, the Commune Village, the Collection Village and the Curated Village.

“Three Filipino names lead the roster for Batulao Artscapes’ first three villages: Architect Ed Calma’s Polygonal Successions will make up the Cluster Village. Designer Kenneth Cobonpue’s Hedera Homes will be the main feature of the Commune Village. Budji+Royal Architecture+Design of Budji Layug and Royal Pineda will fill the Collection Village with their Tranche and Facet Homes,” CPG said.

“The fourth section, called the Curated Village 1, will feature 12 one-of-a-kind homes by international architects and designers, including David Salle + AA Studio for the “Billboard Home”, Marcel Wanders for “Eden”, Marmol Radziner & Kravitz Design for the “Instrumental Home”, Philip Johnson Alan Ritchie Architects for the “Modular Glass House”, Elizabeth de Portzamparc for the “Butterfly Home”, AFGH for Wallpaper for the “We Home”, Studio Libeskind Design for “Adaptation II”, and Daphne Guinness for the “Daphne Skin Home”,” the property developer added.

Home prices range from P4 million for a 56-square-meter unit at the Cluster Village to the larger homes at the Curated Village, which start at P17.4 million and come with their own private pool and guest home.

Batulao Artscapes is set to attract families, weekend adventure seekers and active retirees with its relatively cool climate, world-class amenities, and proximity to Metro Manila’s financial district – with only a 1.5 to two-hour drive from Makati via four access points—through Daang Hari Road towards the scenic Nasugbu-Kaybiang Tunnel, the Star Tollway to Tanauan Exit, the South Luzon Expressway and Manila-Cavite Expressway.

The project also targets active retirees, as it offers special assistance to secure a Special Resident Retiree’s Visa for foreign nationals and former Filipino citizens.

“Domestic tourism figures in the Philippines have reached close to 40 million passengers as early as 2014 and are still growing. The development’s world-class and one-of-a-kind tourism facilities are also expected to draw foreign tourists,” CPG said.

CPG head of Investor Relations Kristina Garcia earlier said the launch of the Batulao Artscapes project is in line with the vision of the company to diversify its business.

“Art is the driving force behind the entire development of Batulao Artscapes, and not just an afterthought. Our vision is to create a design-driven community that celebrates art and adventure in an expansive natural landscape. The launch of this spectacular development also affirms CPG’s commitment to pursuing its strategic business plan of diversification into allied real estate segments including leisure and tourism,” Garcia said.

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