Globe opens store in Milan

MANILA, Philippines - Ayala-led Globe Telecom Inc. has expanded its global footprint by opening its first international retail store in Milan, Italy to serve more Filipinos working and living overseas.

Ernest Cu, president and chief executive officer of Globe, said the Globe Store would be located in the financial and fashion capital of Milan along Via Capellari 3.

“We are proud to showcase our innovative products and superior customer experience overseas. This is our first store outside the Philippines, boasting of the same cutting edge look-and-feel and retail experience of our Globe stores back home. Wherever in the world, as it is in Milan, Italy, Filipinos can experience the Globe brand of wonderful service to all its customers,” Cu said.

Marichu Mauro, Consul General of the Philippines in Milan, served as guest of honor for the occasion.

The store is open Tuesdays to Sundays, offering a variety of telecoms services such as the Globe local Italy SIM with the best call and text rate and prepaid load cards in various denominations.

For the whole month of September to celebrate its inauguration month, Globe would offer freebies and discounts to customers when they avail of the local Italy SIM and other Globe services.

Globe executive vice president and chief operations officer for international and business markets Gil Genio said the Globe Store in Milan is just a few steps away from the famous Duomo.

The City of Milan is home to a third of the 200,000-strong overseas Filipino community in Italy.

“Thousands of our kababayans are already enjoying the innovative and value-for-money offers of our services in Italy, particularly with the Globe local Italy SIM which offers the best call rates to the Philippines,” Genio said.

Last May, Globe partnered with INgenium Outsourcing Services to establish Globetel Internacional European Espana (Globetel Espana) to handle the offering of various telecommunications services such as voice, SMS, load top-up and mobile data in Spain.