ABS-CBN dominates national TV audience with 42% share

MANILA, Philippines - ABS-CBN Corp. yesterday announced that a survey conducted by Kantar Media showed that it dominated TV viewing in the country last month and continued to pull away from its rival GMA Network Inc.

Data from Kantar Media’s combined urban and rural TV audience measurement survey showed that ABS-CBN’s average national audience share hit 42 percent on total day or a ten-point lead versus GMA with 32 percent.

ABS-CBN strengthened its performance especially in the last week of June where it obtained an average audience share of 43 percent from June 24 to 30 against GMA’s 31 percent.

ABS-CBN also showed a remarkable improvement on daytime (6 a.m. to 6 p.m.) as its afternoon series “Kung Ako’y Iiwan Mo” was the top daytime weekday program from June 24 to 30 with an average audience share of 47 percent beating “Eat Bulaga” with 40 percent for the same period.

The Kapamilya Network also made Philippine TV history as its phenomenal drama “Walang Hanggan” topped all primetime weekday programs with a whopping 45 percent rating last June 29.

The statement added that the company further bolstered its undisputed leadership for the whole month of June in primetime (6 p.m. to 12 a.m.) when most Filipinos spend time watching TV and advertisers put their investments to reach more consumers with a whopping 51 percent audience share or half of the Philippine TV households tuning in to ABS-CBN and almost twice more than GMA’s audience share of 27 percent.

ABS-CBN continued its winning streak across other territories in primetime. In Metro Manila, ABS-CBN beat its rival with an average audience share of 37 percent against GMA’s 32 percent. ABS-CBN also challenged GMA in Mega Manila with an audience share of 36 percent, slightly higher than Kapuso’s 34 percent.

ABS-CBN also managed to trounce competition in Luzon with bulk of its primetime viewership coming from Total South Luzon where ABS-CBN scored an average audience share of 63 percent against GMA’s 20 percent. It hit an audience share of 53 percent vs GMA’s 27 percent in Total Balance Luzon or areas outside Mega Manila; and 53 percent vs 27 percent in Total North Luzon.

Meanwhile, in the VisMin regions, ABS-CBN Primetime Bida remains undisputed with an audience share of 60 percent vs GMA’s 22 percent in the Visayas and 66 percent or four times bigger than GMA’s 16 percent in Mindanao.

This dominance was mainly driven by ABS-CBN’s top-caliber primetime offerings that continue to gain significant increases as more and more viewers watch them on weekday nights.

Kantar Media, one of the country’s leading television (TV) audience measurement providers with capabilities in gathering TV viewing data in both digital and analog platforms, now has total of 6.315 million homes in rural areas in North Luzon, Central Luzon, South Luzon, Visayas, and Mindanao added to its existing 8.820 million homes in urban areas.

Kantar Media’s audience panel now covers 15.135 million homes nationwide and represents 100 percent of the total Philippine TV viewing population.