SunPIOLOgy calendar raises funds for education

MANILA, Philippines - Sun Life Financial Philippines (SLFP) recently donated a check worth P584,352 to Hebreo Foundation, a non-profit organization founded by Piolo Pascual with education as its main advocacy. The money came from the proceeds of SunPIOLOgy 2010, a desktop calendar produced by Sun Life Financial that features Pascual’s first photography collection.

“SunPIOLOgy is testament to the generosity of Piolo Pascual and those who supported our worthy cause. For 115 years now, Sun Life has been in the business of securing the future of Filipinos, and supporting the noble principle of education through this project is in line with our own ideals,” said SLFP president and chief executive officer Riza Mantaring.

The calendar showcased another passion of one of today’s most bankable leading men, featuring photos taken during his many travel sojourns. It documented the jet-setting lifestyle of the heartthrob, from the set of the hit TV drama “Lovers in Paris” to family vacations in China. His pictures also offered a peek into his personal observations and contemplations, like a climb to Mt. Pulag and a relaxing hammock in Batangas.

“This project with Sun Life opened new doors for me to share my interest in photography. But more than this, I am grateful to my Sun Life family for making Hebreo Foundation the beneficiary of our collaboration,” shared Pascual.

Their partnership continues with the launch of P.A. TXT card, an easy and affordable insurance protection product that can be activated through mobile phones. Moreover, the 2011 SunPIOLOgy edition is now underway. Hebreo Foundation remains the beneficiary of these upcoming projects.

Sun Life Financial (SLF) is an international leader in protection and wealth management with key operations in Canada, US, UK, Hong Kong, Japan, Indonesia, India, China, Bermuda and the Philippines. Using the ticker symbol “SLF,” Sun Life Financial Inc. trades on the Toronto (TSX), New York Stock (NYSE) and Philippine Stock Exchanges (PSE).