Globelines Broadband breaks ground in RP Internet market

Globelines, Innove Communications’ brand for residential and business customers, announced the major rollout of its broadband internet service today with their campaign slogan "Enriching Real Lives In Real Time".

Innove has initially invested $6 million on the major expansion of its Globelines broadband network as it intends to offer its services to all subscribers within its service areas as part of its thrust to help in nation building. Globelines Broadband aims to provide quality service that is within reach of more consumers by offering more affordable rates.

Globelines Broadband has a presence in Metro Manila with about 40 percent of its total network deployed in the area. The bulk of its line provision is in Makati with extensive coverage in Marikina, Pasig, Mandaluyong and San Juan as well. On the other hand, 25 percent of its total network is deployed in Cavite and Batangas while about 30 percent is in the Visayas region, covering the islands of Cebu, Negros, Panay, Leyte, Samar and Bohol.

Cebu has the bulk of the lines in Visayas, but the rest of the region has enough lines to meet the expected demand.

"When we talk about our broadband offering we are not only talking of connectivity or DSL (digital subscriber line). Ultimately, this is a radical and innovative set of services that are being offered to customers that involve connecting them to a broader social community. Broadband exists not only for connectivity but the services behind it, the content, the community and the overall experience of a residential or business user," Innove CEO Gil B. Genio said.

For his part, Innove Residential and Business Group head Ramon Antonio L. Pineda said, "There is a need to change the business model, to reinvent the business and change the rules of the game. There is a need to transform the predominantly voice business into a data driven one. So Innove Communications was established and it is now time that its baby, that is our future, Globelines BroadBand, is born."

Globelines marketing head Jose Antonio T. Mapa, Jr. said, "We are doing this because we believe in the real benefits of broadband for real people. We are giving our people access to all the potential knowledge in the world. The internet is the great equalizer. In doing this, we are opening the door for stronger relationships for our people especially those with families abroad and for greater opportunities for our businesses."

Globelines Broadband offers real benefits to every Filipino household by providing fast Internet access while allowing the subscriber to send and receive calls.

With broadband, a Globelines subscriber gets to visit more websites and download more data, music and video via high-speed connections much faster than dial-up.