Cruise tourism strategy adopted

MANILA, Philippines - The Philippine Department of Tourism (DOT) has completed its first Cruise Tourism Development Strategy under the assistance of the United States Agency for International Development (USAID). 

The Philippines has largely been undiscovered, with its more than 7,000 islands providing many excellent opportunities for cruise tourism. The Philippines offers rich diversity – from ancient Spanish heritage, culture and history to bustling metropolitan centers to pristine beaches and stunning scenery. “We also boast of world-class shopping, dining, gaming and perhaps the warmest welcome on the planet,” said Undersecretary Benito Bengzon Jr., who heads the newly formed Cruise Tourism Committee for the Philippines.

In 2015, the Philippines attracted 52 port calls for an 18 percent rise from last year’s total of 44.  Cruise passenger volume also rose to 69,802 in 2015, up 16 percent from 60,183 passengers in full-year 2014.

“As a key element of the strategy, we are determined to build new dedicated cruise facilities, most especially in Manila. A superior cruise port and terminal in the capital, with its extensive airlift and ground facilities, will create a compelling reason for large ships to spend time in the Philippines. Once here, they can achieve outstanding port density with efficient cruising speeds,” said Bengzon.

The Cruise Strategy also identified developments in the Turquoise Triangle linking the popular tourist destinations of Manila, Boracay and Puerto Princesa in Palawan. The potential for new cruise destinations in the north of Luzon, where ships departing East Asian hubs can arrive the next day, has likewise been pinpointed in the plan.