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Filipino apparel label launches e-commerce portal

This year, the brand steps up by introducing its new mobile app. 

MANILA, Philippines — To keep up with the times, a Filipino fashion retailer launches its new online shopping mobile application.

Founded in 1986, Penshoppe is the flagship brand of Golden ABC, Inc. Known for its fresh take on casual wear, the brand has since evolved into an international fashion and lifestyle brand located not only in the Philippines but also in other countries in Asia and the middle East, including Indonesia, the Kingdom of Saudi Arabia, the Kingdom of Bahrain, U.A.E, Vietnam, Cambodia, Hong Kong, Singapore, Malaysia, and in Taiwan through online retail partner Zalora.

This year, the brand steps up by introducing its new mobile app. Browse through the Catalogue, which is updated with the latest collections, right as they come out. The app also has a store locator and other features that allow one to add fashion pieces into one's wish list and even view how they look like on you. One can also share and compare fashion pieces with friends who are signed in via Facebook or Google.

App users also enjoy perks through the MyPenshoppe loyalty program, which makes one earn points to be used on one's next shopping spree. 

The app may have just launched, but the brand is already working on more features. Soon, the app can be used to register online for promos, get first dibs on the next launches, or even gain entry to exclusive events.  

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