Philippines' first Japanese seafood market is here

MANILA, Philippines - Manila's first Japanese market is finally here to give you a full Japanese experience.

In its effort to bring consumers the best of what Japan has to offer, Asahi Super Dry has partnered with Ichiba: Japanese Market, the first ever Japanese Seafood Market Concept to enter the Philippines inspired by the large wholesale market of Tsukiji, the delights from Gastronome Kuromon, the diversity of seafood from Kyushu and the expansive seafood and tasty crabs from Hokkaido.

From traditional and modern Hiragana, Katakana and Kanji Murals that decorate the walls, to the upbeat and entertaining Japanese ambient music, the place provides the complete market experience from the Land of the Rising Sun.

Live aquarium display for everyone

Capable of sustaining up to 600 kg of live seafood, guests can take their pick from lobsters and crabs to a variety of fishes and shellfish. For kids and kids at heart, it also boasts a fishing pond where guests may cast their lines and try to catch their meals. However the fresh seafood is selected, diners may enjoy them cooked and prepared in a variety of exciting styles by chefs expertly trained by Ichiba’s Japanese chef, a former sushi master from the renowned Midori Sushi in Japan. The entire experience puts a whole new meaning to the market to table concept.

Meat lovers need not be left out

Aside from tender, bite-sized beef yakitoris, there are flavorful sukiyakis, and juicy gyozas, The Japanese market also offers a wide range of high grade steaks and meats. All you have to do is choose your favorite cuts of Wagyu or Angus beef and the chefs will slice and serve it just the way you like it.

Nights in Ichiba: Japanese Market come alive

What better way to celebrate with friends than a platter of freshly grilled yakitoris and toasting the night with ice cold glasses of crisp and dry beer. Say Kampai! with the first ever Asahi Super Dry Bar in the Philippines. 

What's unique about the beer is that it uses a rare kind of yeast which yields outstanding fermentation and produces elegant and sophisticated flavor and aroma. 

Apart from its manufacturing expertise, it employs new technologies including “dream technology” which helps retain the flavor and taste of a freshly-made beer, without using preservatives, but only by leveraging the natural "powers" inherent to the ingredients.

With the arrival of the Japanese market concept, guests and Japanese cuisine lovers will be able to truly experience the most unique and authentic Japanese market dining and drinking experience.

*Located at the 2nd Floor of the Newport Mall in Resorts World Manila.

-Alixandra Caole Vila