Sheaffer launches limited-edition jeepney pen
MANILA, Philippines - Sheaffer, a global leader in the field of fine writing instruments, recently launched the VFM Jeepney, a limited-edition ballpoint pen exclusive to National Book Store. The pen is a salute to the jeepney as one of the most popular cultural icons of the country.
“VFM, which stands for vibrant, fun and modern, is the perfect model to carry the image of the jeepney,” says Trina Alindogan, National Book Store regional manager. “Aside from it being the most colorful among the pen collections, it is also the most universal as it appeals to a very broad audience, just like our iconic jeepney,” she adds.
The VFM Jeepney, which currently comes in neon blue, has a nickel-plated trim and push-button mechanism for easy use. Printed across the barrel of the pen are images of the iconic jeepney silkscreened and made lasting with a glossy modern finish. With its sleek ergonomic cigar-shaped profile, it is stylish and lends itself well to a smooth writing experience.
The VFM Jeepney retails for P499 and is available in the following National Book Store branches: SM Megamall, SM Mall of Asia, SM North Edsa, TriNoma, Shangri-La, Greenbelt 1, Glorietta 1, Robinsons Ermita, Quezon Avenue, Alabang Town Center, Market! Market!, Power Plant Mall-Rockwell and NAIA Terminals I and II, and online at www.nationalbookstore.com.
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