Say hello to SM’s very-own ‘SAM’
(The Freeman) - March 9, 2020 - 12:00am

MANILA, Philippines — This year, a friendly and helpful mall attendant is coming your way.

SM Supermalls wants to give shoppers a more delightful shopping experience, through ‘SAM the robot’, officially invaded SM Aura Premier last February 7, ‘SAM the robot’ is the country’s first-ever smart mall attendant that will assist Pinoy shoppers with their malling experience.

“SM has always been a home of fun and awesome experiences for shoppers and families alike. As we introduce SAM at SM Aura Premier and soon in other SM malls nationwide, we will continue to give our shoppers more extraordinary reasons to bond and spend time with loved ones in our malls,” said SM Supermalls President Steven Tan.

Designed to assisst shoppers with direction and provide an accurate information with the mall’s latest promos, deals and events in a fun and interactive way, ‘SAM the robot’ is also equipped with an advanced face recognition technology and can even provide personalized greetings to shoppers once they enter the mall premise. Shoppers can also virtually talk to ‘SAM the robot’ through the Facebook page of SM Supermalls where Sam serves as its 24/7 online concierge to provide customes with informations like branch location, mall shcedules, promos, and many other.

Setting out first at SM Megamall in 2019 and in SM Aura Premier last month, ‘SAM the robot’ is set to roll out to other SM Supermalls across the Philippines including SM City North EDSA, SM Lanang Premier, SM City Clark, and SM Seaside City Cebu.

The high-tech, reliable and smart ‘SAM the robot’was created in partnership with the Cal-Comp Technology (Philippines), which is a leading provider of electronic and original design manufacturing services.


For more information, visit or its Facebook, Instagram, and Twitter pages: @smsupermalls.

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