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Freeman Cebu Lifestyle

“Cut and Style 2016”

YRST - The Freeman

CEBU, Philippines - The Sinulog slogan “One beat. One voice. One vision.” now has another dimension – “One fashion.” There has since emerged a distinct wear for the festivities. And, it seems, Island Souvenirs’ four-year old “Cut & Style” campaign has much to do with it.

This year’s edition of the annual “Cut & Style” sets the spotlight on a series of special-edition Sinulog shirts that can literally be cut and styled to fit a wearer’s individual design preference – Sinulog-themed tees that can be swathed with studs and beads threaded through macramé knots and ties.

The special-edition Sinulog tees bear art deco-inspired Sinulog designs that can be styled at “Cut & Style Styling Centers” at SM City Cebu, SM Seaside City, the Activity Center of the Ayala Center Cebu and all stand-alone Island Souvenirs boutiques. “Cut & Style Makeover Zones” are also staged in these locations, where a selection of accessories are available, including festival dusts, stick-on tattoos, hair chalks, headdresses, iron-on shirt stickers, and headgear embellishments.

The campaign’s highlights for this year also includes a fashion presentation that’s slated to take place today, Friday, at 5 p.m., at The Northwing Atrium of SM City Cebu. “Cut & Style” creations by designer and musician Kate Torralba are to be modeled by the winners of the Miss Cebu 2016 pageant, together with a number of Cebu’s top social media influencers.

The show also features “The Voice Season 2” host Yeng Constantino and the phenomenal dance group G-Force, headed by “Your Face Sounds Familiar” coach and “Dance Kids” judge, Teacher Georcelle. More information on the 2016 run of Island Souvenirs’ “Cut & Style” campaign is available on the campaign’s official Facebook page.  (FREEMAN)

 

 

ACIRC ACTIVITY CENTER OF THE AYALA CENTER CEBU CITY CEBU CUT DANCE KIDS ISLAND SOUVENIRS KATE TORRALBA MISS CEBU NORTHWING ATRIUM SEASIDE CITY SINULOG
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