Freeman Cebu Business

Local retailers to hold virtual sale

Ehda M. Dagooc - The Freeman

CEBU, Philippines —  In a bid to revive the retail industry back to its feet again, the Philippine Retailers Association (PRA-Cebu) will hold an industry-wide virtual sale from September 15 to October 31, 2020.

One of the many first time initiatives under the new normal is to hold a virtual sale, to help retailers recover from big losses due to the pandemic.

“It’s about time that Cebu needs to get back to business. After a long period of lockdown since mid March and another lockdown due to the resurgence of COVID cases in June, businesses have been crippled and jobs have been lost,” said PRA Cebu Chapter President Chester Lim.

The one-and-a-half months great sale is aimed at stimulating Cebu businesses and bringing back consumer confidence, added Lim.

The Great Cebu Sale 2020 will bring together, virtually, Cebu’s top brands in the hospitality, wellness, travel, automotive, fashion, hardware, electronics, and food industries.

“We need to start building up business and consumer confidence through a  movement of consumption. The Great Cebu Sales will hopefully create favorable conditions for businesses to go online during the COVID-19 pandemic.  It’s a great opportunity for Cebu businesses to promote their product and services via e-commerce,” added Lim.

The Great Cebu Sale is the first virtual shopping event that will be conducted collectively by the PRA Cebu Chapter along with the different businesses, organizations and chambers in Cebu.

“This is also a good time to purchase anything from a discounted room accommodations, to the best deal in work and study from home gadgets or simply enjoy a visit in your favorite family destination. Cebuanos will surely get the best deal for their peso. Since all businesses have to submit their applications to DTI, Cebuanos can be assured of legitimate and fair business dealings,” he further noted.

Cebuanos can expect up to 50 percent off in products and services from hotels like Seda Ayala Center and Seda Central Bloc, Golden Prince Hotel and Suites, Bai Hotel, Marco Polo Plaza Cebu, Movenpick Hotel, Cebu Grand Hotel, Citadines Cebu City, and Mezzo Hotel.

Also participating in the sale are wellness facilities like Maayo, LH Prime Medical Clinic, restaurants like Cafe Laguna, House of Lechon, Lantaw, Top of Cebu, 10 Dove Street, such tourism and amusement brands like Island Souvenirs and Anjo World Theme Park, hardware establishments like Belmont Hardware Depot and Cebu Bionic Builders,  automotive companies such as JMC Vehicles and Deco Sales,  Loalde and ATE Clothier for fashion.

Gaisano Main, Fresco, D+B Wines, Prosel Pharma, Aerophone, Remplex Productions, Twinbee, and Third Team Media are other businesses that signed up for the activity.

Businesses in Cebu that wish to join can still sign up for the activity until August 31, 2020. Participants become part of sustained promotion activities for The Great Cebu Sale 2020.

Inspired by the great Singapore sale, the event will highlight exceptional deals, promos, and packages of participating brands throughout the sale period. It will also highlight how Cebu businesses have gone digital and online in their sale of products and services.

Delivery partners for the event include Foodpanda, Maxim, Mober, Lalamove, Grab.


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