Cebu appeals for separate Tholons ranking criteria
Ehda M. Dagooc (The Freeman) - May 10, 2019 - 12:00am

CEBU, Philippines — Cebu IT-BPM Organization (CIB.O) has asked Tholons Inc. to create a separate ranking system for outsourcing capabilities in order to improve Cebu’s overall position in the world’s top investment destination.

Wilfredro Sa-a Jr., managing director for CIB.O, said he has already communicated informally with Tholons Inc., chairman and chief executive officer (CEO) Avinash Vashistha on this matter.

Sa-a reasoned that if the ranking methodology were to focus on outsourcing capabilities, Cebu could have pulled its position from currently in the 12th place.

At present, the Tholons ranking methodology in the “Super Cities” study has made digital development its strong focus that is why Singapore jumped from number 12 last year to number nine this year.

Singapore has different capability, the island country is strong in FinTech, and start-up ecosystem. Cebu on the other hand, created a strong credibility in providing outsourcing services. These competencies are way different from each other, Sa-a explained.

“In the outsourcing perspective, we are ahead,” Sa-a said.

Cebu is crossing fingers if Tholons will consider this recommendation as ranking has become an important gauge for investors to consider investing in a destination.

According to Vashista, digital is now a critical element in disrupting and transforming industries globally.

“Technology, business process management companies and multinational corporations need to align with the stark reality of digital innovation and transformation,” he added.

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