Over 10,000 sign up for Doraemon Run

MANILA, Philippines — More than 10,000 runners are in for a treat in the first ever Doraemon Run 2026 on February 15 at the SM Mall of Asia Complex.

It’s more than just a race as the participants rekindle their memories with the beloved childhood icon in this event, which will have 1K, 3K, 5K and 10K categories.

“Doraemon is more than a character — he’s a friend many of us grew up with,” said Andrew Neri, RUNRIO general manager. 

“This run brings that meaningful experience that promotes movement, joy and togetherness.”

All registered runners will receive exclusive Doraemon race kits, including the official event shirt and race socks available only at the run. Fans can also purchase limited-edition Doraemon umbrellas and caps, turning it into a must-attend collectible experience.

The run, in partnership with official venue partner SM Mall of Asia and SM Active Hub together with Doraemon’s official local licensing partner AIPH Marketing Services, continues to bring the character closer to Filipino fans through immersive community events beyond television and media.

Also set to appear are Doraemon’s friends Nobita, Shizuka, Suneo and Gian in this race which has Sip as the official hydration partner and Sip+, the official electrolyte partner.

The Doraemon Run 2026 also has Katinko, Salonpas, Nutrifizz, Fitbar, Quaker, Birch Tree Adult Boost, Lemon Square, Leslie, Hey Salad, Giggles, Dermplus, Regroe, Sneakerlab, Rev* and Park Access as sponsors. (Contributed story)