Ayala cooperative taps STAR to promote media literacy

Corazon Alvendia - The Philippine Star
Ayala cooperative taps STAR to promote media literacy
The Ayala Multi-Purpose Cooperative and The Philippine STAR have partnered to promote media literacy among the youth through The STAR’s READiscover program. Shown formalizing the partnership are representatives of the cooperative and The STAR, led by (seated, from left) Ayala Coop deputy GM Pinky Palomo-Picache, Philstar Media Group EVP Lucien Dy Tioco, Ayala Coop GM Dina Barredo Orosa and Philstar Media Group VP for sales and marketing Jay Sarmiento.
Ernie Peñaredondo

MANILA, Philippines — In a bid to enhance media literacy and help expose the youth to truthful, credible news, Ayala Multi-Purpose Cooperative (Ayala Coop) and The Philippine STAR recently joined forces to implement the READISCOVER program in three pilot schools across the country.

The partnership marks a significant step towards promoting the responsible use of media among students by providing them with access to high-quality journalism and fostering a culture of informed reading.

Founded in October 1995, the Ayala Multi-Purpose Cooperative has grown from a modest group of 21 Ayala Group employees to a formidable force with over 37,000 members nationwide and more than P5 billion in capitalization.

Known for its commitment to providing members with high returns on savings, accessible loan options and a focus on microfinance, Ayala Coop has established itself as a beacon of financial empowerment and community support.

Its extensive history of corporate social responsibility, particularly in education, health and nutrition, sustainable livelihood and disaster response has earned it recognition and accolades, including a Hall of Fame status from the Makati Cooperative Development Office.

The READISCOVER program aligns with Ayala Coop’s focus on education as part of its community efforts. Spearheaded by The Philippine STAR, it aims to address a growing concern over the decline in long-form reading and analytical skills among students exacerbated by distractions brought about by the digital age.

By offering unrestricted access to The Philippine STAR’s ePaper, digital archives and engaging educational content, READISCOVER seeks to instill a habit of informed reading and provide a comprehensive learning platform that includes news literacy, critical thinking and creative expression.

Dina Barredo Orosa, general manager of Ayala Coop, expressed enthusiasm about the partnership, stating, “We’re excited because our main advocacy is education. With READISCOVER, we aim to reach more than we already have. It’s something new for us, and we’re eager to contribute to shaping a generation that understands the importance of right news and informed decisions.”

Lucien Dy Tioco, executive vice president of the Philstar Media Group, highlighted the significance of the newspaper in today’s digital era. “In a world dominated by algorithms, the newspaper stands as a guidepost, emphasizing the need for truth and informed discourse. This partnership gives the next generation a fighting chance to make empowered decisions.”

The collaboration between Ayala Coop and The STAR through the READISCOVER program reflects a shared vision for a future where Filipino students are equipped with the critical thinking skills necessary to navigate the complexities of the modern world. By bringing truthful, carefully curated news directly into the hands of 600 students chosen for the program, Ayala Coop and The STAR are setting a new standard for educational engagement and media literacy in the Philippines.



For more information about the READISCOVER program and its impact on Filipino students, email us at [email protected].

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