PLDT SME Nation unveils GREAT Women ICT Platform

MANILA, Philippines - PLDT SME Nation in partnership with PLDT Smart Foundation, Business and Professional Women (BPW) Makati and IBM Philippines kicked-off Women’s Month celebrations with the launch of the GREAT Women ICT Platform.

Launched during the second Future Talks “Great Women” session that gathered the support of leading female businesses personalities, entrepreneurs, and key figures in government, the GREAT (Gender Responsive Economic Actions for the Transformation of Women) Women ICT aims to connect women entrepreneurs to various sectors such as SMEs and government agencies enabling society towards economic empowerment

“In our effort to enable SMEs through ICT, PLDT SME Nation is proud to take part in this meaningful program which underscores women’s role in shaping and driving enterprises in the Philippines,” said PLDT first vice president and head of SME Business Kat Luna-Abelarde.

“We highly support this initiative which can impact and empower other women to become more economically competitive and successful,” she added.

GREAT Women is an integrated platform to address gender issues in both micro and social enterprise development. The goal is to deliver a truly inclusive economic development, and help women ascend the supply and value chain by providing them with economic empowerment.

The long-term direction is to expand industry and professional groupings via the online platform where women can nurture and grow their own value or supply chain for their businesses or professions.

This initiative falls under the GREAT Women Program, which started in the Philippines in 2006 as a convergence of national and local government agencies, women’s groups, and private sector groups aimed at improving local business policy, projects and services for women in business.