Kate Moss, the irresistible muse of Liu Jo's Spring and Summer 2012

CEBU, Philippines - Being Kate Moss requires courage. Courage is necessary to remain a style icon both with an evening dress or a t-shirt and boots, to emerge from scandals stronger than ever, to tread the runway with a cigarette in your hand daring to show your body after your teen years, to forget a great love, to find the man of your life and marry him in an intimate ceremony, wearing a dress designed by a friend who’s going through rough times. She’s a woman like many others, full of contradictions and imperfections that make her perfect: the most envied, as well as the most human, among all her colleagues. 

With its Spring/Summer 2012 campaign, Liu Jo pays tribute to the English model’s double soul: Kate Moss has been selected once again to endorse the Liu Jo, Liu Jo Jeans and Liu Jo Shoes lines. A series of photographs by Mario Sorrenti – her long-time friend – shot in her adored London, both indoors and in the garden of a typically British villa. This setting is the perfect expression of Kate’s essence: like an irresistible muse, she inspires the collection and fills every image by enhancing the character of the items designed by the brand based in Carpi, with black & white alternating with colours, reciting a chromatic poem on the beauty of multi-faceted feminine souls.

 Liu Jo’s store in the Philippines is located in Ayala Center, Cebu. (FREEMAN)