Honoring the most trusted

CEBU, Philippines - What becomes of a brand when it achieves the highest level of excellence? Right. It becomes “the” most trusted name in the market. Well, what happens when you have all of the-most-trusted brands come together in one evening? A night, trust me, most unforgettable!

Last January 29, the country’s best gathered in the Grand Ballroom of the Cebu City Sports Club to receive the Consumer’s Choice Category Awards for Business Excellence (CCCABE) for 2010. Top honchos of top name-brands came together for an evening of good food and celebrate a shared milestone. Joining them to pat their backs for their laudable efforts were Professor Veronica Abangan, CCCABE Chairman and Cebu North District Representative, Rachel “Cutie” del Mar.

After a sumptuous dinner, Pinoy Dream Academy Season 2 scholar Apple Abarquez illuminated the event with her heartwarming voice. Then, it was awards galore as honorees were handed out their trophies and certificates.

Here is the honor roll — National awardees: RCBA Mftg. Corp, Dunkin Donuts, Dragon Fireworks, East West Placement Center Inc. and Marlon Ray Labagnoy Review Center. Metro Cebu: Cebu People’s Multipurpose Cooperative, Ma. Lina Catering, Tri-J Mktng, Newsan Trading Ltd, LGC Mktng, Chester Enterprise Inc., Gregoria’s Curtains and Trims Haus, Jonie’s Sizzlers and Roast, Kaye’s Floral Accent, Cebu Atlantic Hardware, Hidden Paradise Mountain Resort, JALKCAA Swimming Pool and Spa Builder, Land Asia Realty Dev. Corp, Dewson’s International Corp, Cebu Veterinary Doctors, Abba Travel and Pilgrimages Services, Oriental Port and Allied Services, Papicture Studio, Ching Palace, AMA Computer College, Puyat Steel Corp, Cebu Mascot Industrial Corp, Thirsty, TKC Heavy Industries, Body & Sole, Neo-neo Grill House, Hannah’s Cake & Decors, Stitches and Wear, Pasajero Motors, M&J Auto ID, Royal Christian College, Catalina Rent a Car, Cebu Cube Ice, Fountainhead Bakeshop, Vic Enterprises, Lai Garden, CBX Corp, RNL Refrigeration and Airconditioning, Astir Engineering Works, K1 Family Karaoke, Noelle West Bridal Gowns, Alibyo Traditional Massage, Childlink Learning Center, El Salvador Beach Resort, Dynasty Tourist Inn, OMF Literature Inc and NG Kai Dev. Corp. VISMIN awardees: Sto. Niño Review Center, OSPA Farmers, Cokaliong Shipping Lines, HRS Mktng, Bounty Agro Ventures Inc, The Only Dew Foam Corp and Cosmopolitan Funeral Home. Congratulations! (FREEMAN)