Freeman Cebu Lifestyle

Global Kitchen Trend


CEBU, Philippines - The home appliance industry is fast growing with the rise of real estate development across the urban areas of South East Asia. Electrolux, the thoughtful design innovator draws on its rich design heritage to provide tomorrows’ home owners with a unique experience from their range of innovative home appliances.

With living spaces becoming smaller in the condo type residences, dwellers look for appliances that beautifully meld form and function. Electrolux works hard to give them exactly what they want and more. Each appliance is a home innovation, inducing emotional and aspirational connection with consumers. 

Marketing Manager Dexter Ngo adds “Inspired by consumers insight, we create products that are relevant and far from the mundane. Today’s’ kitchen trend is swiftly evolving with advances made in science technology. Given the circumstances Electrolux takes pride in being in the forefront of design as we have over 120 designers located in 7 design labs around the world.”

Electrolux’s entire appliance line encompasses 5 key design philosophies such as functionality, aesthetics, sense, usability and sustainability. Whether its for preparing and cooking food, home cleaning or doing the laundry, each Electrolux appliance ensure “ease of use”, allowing consumers to enjoy utmost comfort at home. Visual appeal is a key component; Electrolux gives much attention to details for an overall look that exudes sense and style. An Electrolux appliance is thoughtfully built to be nature-friendly, the process of its production, usage and disposal, has been designed to minimize the negative impact on the environment. 

Two internationally acclaimed awarding bodies, the Red dot Design Award and IF Product Design Award, have recognized Electrolux for its innovative appliances. Red dot, the most renowned annual design competition in the world gathers together a jury comprised of celebrated designers and design experts from all over the world to award designs that epitomize innovation, functionality and formal quality. Winning home appliances from Electrolux are the built-in dishwasher, Pan European built-in hoods and built-in oven, induction hob and climate controlled wine cooler to mention a few. The IF Product Design Award the world’s oldest and authoritative design competitions also awarded Electrolux for their home appliance designs; noteworthy items include the island BBQ, cooker hob range, compact built-in products, and built-in dish care.

Despite the recognition and awards received by Electrolux, it does not design for design’s sake. Its ultimate goal is to provide consumers a range of home appliances that cater to their needs and desires. Recently launched is their new communication theme Electrolux Shares your Passions - for food and clothes. “Whether one is a homeowner, a homemaker or a host, every household in Asia should be equipped with the best appliances to whip up the perfect meal, clean your home and wash clothes, says Dexter Ngo”

He adds “This is why, Electrolux can be found in high profile condominiums and serviced apartments and other urbane residential communities across Asia. To date we have a vast connection with a number of developers across South East Asia from Shanghai, Tokyo, Singapore and Bangkok. We look to provide each condo space a tailored kitchen solution. In order to achieve this, we are continuously listening to consumer insight and working together with different organizations in developing cutting edge kitchens/homes that deftly combine form and function.”  

For  more  information  about  Electrolux’s  lifestyle  and environmentally friendly  appliances,  call its customer care trunk line at 845-CARE (2273) or  domestic  toll-free  number  1-800-10-845-CARE  (2273).  Or visit their website www.electrolux.com.ph.

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