The Lazada Online revolution

MANILA, Philippines - Last Dec. 12, 2014 marked one of the busiest days in Southeast Asia’s online retail market as Lazada.com.ph hosted its biggest sale ever on the grand finale of its annual Online Revolution campaign.

The month-long campaign, which kicked off with a day of mega sales on Nov. 11, continued with special daily offers before culminating in a grand 24-hour sale last Dec. 12, 2014. Shoppers were treated to a full day of bargains including special night promotions, 16 hourly flash sales as well as free delivery on all orders above PhP 1,000.

Within 24 hours, the online shopping mall saw a record-breaking spike in traffic, customers and orders. 10 million shoppers visited Lazada’s websites and mobile applications, and 200,000 customers placed orders for over 500,000 items.

Mobile continues to be a key driver of growth in the region, representing 50 percent  of overall traffic, with almost 100,000 additional Lazada mobile application downloads on that day alone. Fashion is proving to be one of its fastest growing categories. After its launch, only three months ago, 10,000 pieces of Lazada’s in-house private label collection LZD were snapped up in a day.

“We thank our customers for their trust and continued support of the month-long Lazada Online Revolution campaign. We will continue to enhance the shopping experience and offer the best of both worlds to our customers – great deals to be purchased at their own convenience!” said Inanc Balci, co-founder and CEO of Lazada Philippines (www.lazada.com.ph).

Home to over 500 million consumers, online spending across Southeast Asia has the potential to hit US$35 billion by 2020, according to a UBS study released in June 2014.

Balci added, “The ecommerce market in Southeast Asia is growing rapidly. The results of our online revolution campaign in one single day demonstrate that the region’s consumers are ready to shop online.”