Globe Business exec: Online, mobile to connect customers 24/7

MANILA, Philippines - At the start of a new year, analysts are pointing to an overall optimistic outlook for the country, propelled by continued growth in key industries, particularly those which heavily rely on information and communications technology, which is becoming increasingly paramount in the operations of a globally competitive environment.

“The Philippines continues to attract investments, with the outsourcing, business processing and manufacturing significantly contributing to the economic growth of the country in 2014,” said Globe Business senior vice president for Enterprise Group Nikko Acosta.

He noted the ability of the country’s markets to quickly adapt to new technologies and their growth in certain industry verticals are factors which will fuel gains for the local business ecosystem.

Despite minor business trends that may affect the performance of technology-based sectors such as telecommunications, Acosta is upbeat in his forecasts.

“We see more institutions innovating their online and mobile platforms to connect with their customers on a virtual level, providing 24/7 access to customers through multiple channels. Various sectors will invest more on analytics, making them understand their customers better and having the ability to predict behavior so they can offer the right products and services at the right time,” Acosta said.

“Last year, we witnessed an increase in the needs of our customers, thus the Globe Business Enterprise Group embraced the mandate to focus on core products and services such as connectivity, mobile and voice,” he said.

“As the leading ICT solutions provider, Globe Business is committed to be the leading, most significant partner of enterprises, corporations, and companies which place a premium on innovative solutions and superior customer experience,” he added.

For more information on how Globe Business’ Enterprise Group can collaborate with you in 2014, log on to www.globe.com.ph/business or get in touch with a Globe Business account manager.

With its far-reaching perspective of the Philippine business landscape complemented by a comprehensive portfolio of offerings to the market, the Globe Business Enterprise Group anticipates 2014 as another banner year not just for itself but also for the industries that it serves.