Stronger brand seen with Dimension Data rebranding from Datacraft
() - June 20, 2011 - 12:00am

MANILA, Philippines - IT consulting and solutions provider Datacraft has finally pursued its rebranding strategy to Dimension Data, encouraged by the increasing and changing requirements of vertical industries across Asia, particularly in business process outsourcing (BPO).

As part of its global rebranding, Datacraft’s Philippine office aims to strengthen its position in systems integration and IT infrastructure consulting, especially among BPO firms and vertical industries.

Paul Dewhirst, president and chief executive officer of Dimension Data Philippines, said Datacraft’s rebranding is a strategic approach that leverages on the Dimension Data’s global presence and reputation.

With many major multinationals having operational presence in the Philippines, clients are assured of getting the same best service that Dimension Data offers across different regions.

Dimension Data has been in operation since 1983. It took a majority stake in Datacraft in 1997 until 2008 when Dimension Data completed its acquisition. Datacraft used its brand until May 10 this year when it fully integrated its brand into Dimension Data.

The rebranding strategy also maximizes the professional manpower that made Datacraft an incomparable choice for building world-class IT infrastructure. Dewhirst said the same professionals from Datacraft will continue to deliver the best service for existing customers.

“We retain all of the services that Datacraft Philippines offered, prior to the rebranding to Dimension Data. All 64 of our consultants are still the most excellent professionals in the field of IT systems integration,” said Dewhirst.

Dimension Data is also aiming to widen its clientele in the Philippines amid improving economic situation that results in new investments. As such, the multibillion-dollar BPO industry is one of the main targets of Dimension Data.

Dewhirst said that currently, Dimension Data’s business in the Philippines is still largely on hardware integration, with 30 percent on services. He expects this to grow exponentially as they continue to pursue new clients.

Across the Asia-Pacific, Dimension Data’s business mix is also largely product-based at 58 percent with services set at 42 percent. But in the coming months, there will be a gradual shift as Dimension Data focuses on an integrated cloud computing service portfolio called One Cloud.

For the Philippines, One Cloud would address many of the traditional IT service requirements of customers by moving their traditional infrastructure to a cloud-based environment. This means that everything from data storage, networking, management, and even power and cooling, will be managed in a single cloud-based infrastructure.

Dewhirst added that BPO firms and other vertical industry firms will enjoy full cloud computing functions without the long implementation process.

“This will leverage on the need of many industries, especially BPO firms, who want to readily deploy while reducing investment costs. It follows a utility model, which means customers using One Cloud will only need to pay what they use,” Dewhirst said.

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