Cyber-boosting businesses

Online exposure, whose advantages range from wider reach of prospective local and global markets, longer or permanent exposure, generally less expensive advertising cost, to interactivity and service or product accessibility, has been recognized as a valuable means to reach consumers.

Faced with the constantly changing rules of the Internet landscape, though, even websites are not enough for freelancers and entrepreneurs to promote their brands and attract customers. Cyber-boosting gives businesses the ability to greatly impact the local economic growth by maximizing the potentials of constant technological innovations.

To bring in good traffic, a website must have the ability to be searched and show impact. Its content should be relevant to the needs of the visitors to encourage them to explore the site.

To achieve response, it should provide access to contact information or better yet, the ability to interact with the visitors through “chat” or feedback system.

This is easier said than done as many freelancers, start-ups or even small businesses may find it a huge financial burden to create and maintain a website. Or they may not have the resources and knowledge to implement search engine optimization that is key in landing on the top finds of searches.

Providing an effective and free alternative to cyber-boosting your business is service portal 88DB.com. Known as the “Philippine Raket Central,” where people can find whatever they want or promote products and services, 88DB.com is an online medium that offers free advertising online to freelancers, silent entrepreneurs and small-to-medium enterprises.

Advertising in 88DB.com is like having your own website sans the high cost of creating and maintaining one. Its multimedia features allow an advertiser to post full information about his service or business, add photos and upload audio and video clips. 88DB.com also has a feedback mechanism where people can post their comments or inquiries.

Soon, the service portal will provide instant communication through instant messaging features such as Yahoo Messenger, MSN Messenger and ICQ, allowing advertisers and service-seekers to interact online. 88DB.com ensures that all of its pages are SEO-friendly, landing advertisers on top ranks of the first page in search engine results.

Make-up artist Carmel Villongco shares: “88DB.com has provided me with the right exposure to jumpstart my business with helpful features such as ad and feedback management, extensive directory listing and search options that make it quick and easy for clients to find me online.”

These services make 88DB.com’s advertising features especially critical to micro-entrepreneurs with home-based businesses (e.g. decorative candle manufacturers, fashion-accessory makers, cake specialists, etc.) and freelancers who parlay their skills into in-demand services (e.g. photographers, graphic artists, writers, etc.).

Taken together, these two sectors are the silent entrepreneurs or the silent majority who possess skills and businesses that can normally be heard of only through word-of-mouth, as they lack the resources to engage in above-the-line advertising media.

They are a community in themselves, distinct from the SMEs that comprise 60 percent of the country’s 630,000 registered corporations.

A freelancer or an entrepreneur must register on the site using his e-mail address to be a member of 88DB.com. After registration, he can start creating his ad and place it under the appropriate category.

88DB.com has 25 categories which people are already familiar with. These include Beauty and Wellness, Real Estate, Sports and Fitness, Weddings, Food and Beverages, and Travel and Leisure, among others. The categories make both the ad posting process and browsing easier.   

Given the comprehensive directory of services and businesses, 88DB.com is an access point to a variety of services and products. For inquiries on free ad posting, log on to www.88db.com.ph or call 914-8832 for customer assistance.