Serendra: Functional living in a nature setting
July 3, 2004 | 12:00am
The latest residential development by world-acclaimed Ayala Land Inc. (ALI) has initiated a revolution in the Philippine real estate industry. Serendra, located in Fort Bonifacio Global City, has outpaced its sales target by 250 percent in its first month of bookings.
With irresistible features such as livable space in a pedestrian-friendly garden setting, very functional and inimitable designs, and with an ideal location adjacent to the Makati business district, it is no wonder that Serendra is the most sought after address in Metro Manila today.
A joint project between ALI and Community Innovations, Inc. (CII), Serendra is a 12-hectare prime lot that offers suburban living in the city for a wide spectrum of the market. It is an ideal home for a young couple, a young family, full nesters, as well as empty nesters or retirees and even young professionals.
A huge factor is also the Ayala Land name, known for its quality, reliability, innovation and outstanding design in both residential and commercial projects. For Serendra, ALI enlisted the services of six distinguished architect-interior designers renowned for their standout designs and combination of aesthetics and functionally.
Architect and Interior Designer Isabel Asuncion was tasked to design the one-bedroom unit which was a floor area of 48 square meters plus four square meters for the balcony. The assigned owner profile is a young couple with no child. The husband is an investment banker who is also finishing his MBA. The wife is a schoolteacher by day and an artist by night.
Asuncion’s first priority in the design is the contextual aspect. "Context means your design has to fit into what the physical aspects of what you’re building, then you take into account the client’s preferences," Asuncion said.
The atmosphere inside is very homey. The design is very clean but still warm. "A lot of it is lighting, personally, I like to focus on lighting and colors. Each light fixture has a function and focus, the colors and their combinations complement each other to create a bigger whole. Lighting creates different moods for different spaces. A wrong color can change the whole scheme."
In the bedroom, there is lighting from above and below the huge painting framing the top of the bed. Fluorescent lights are also recessed in the lowered ceiling so adequate for reading or painting is available without creating gale for tired eyes. Mood changes are created when different light combinations within the same room are tried.
"Orientation is very important. Design can be very beautiful but if you can’t live in it then it’s useless. I wanted the spaces to flow, the kitchen and dining are fused together and have easy access to the living area and even the bedroom. The bathroom and walk-in closet are opened up and can be closed only by sliding door, so you can walk in anytime," Asuncion said.
The spaces are uniquely molded, the rooms are defined not through the use of walls but by using different treatments in the ceilings. Light or pastel colors are utilized because of space concerns. The light colors expanded the limited space and the darker colors were used only as accents.
For inquiries about Serendra, call 849-0551 or 848-5000 or e-mail at [email protected] or [email protected].
With irresistible features such as livable space in a pedestrian-friendly garden setting, very functional and inimitable designs, and with an ideal location adjacent to the Makati business district, it is no wonder that Serendra is the most sought after address in Metro Manila today.
A joint project between ALI and Community Innovations, Inc. (CII), Serendra is a 12-hectare prime lot that offers suburban living in the city for a wide spectrum of the market. It is an ideal home for a young couple, a young family, full nesters, as well as empty nesters or retirees and even young professionals.
A huge factor is also the Ayala Land name, known for its quality, reliability, innovation and outstanding design in both residential and commercial projects. For Serendra, ALI enlisted the services of six distinguished architect-interior designers renowned for their standout designs and combination of aesthetics and functionally.
Architect and Interior Designer Isabel Asuncion was tasked to design the one-bedroom unit which was a floor area of 48 square meters plus four square meters for the balcony. The assigned owner profile is a young couple with no child. The husband is an investment banker who is also finishing his MBA. The wife is a schoolteacher by day and an artist by night.
Asuncion’s first priority in the design is the contextual aspect. "Context means your design has to fit into what the physical aspects of what you’re building, then you take into account the client’s preferences," Asuncion said.
The atmosphere inside is very homey. The design is very clean but still warm. "A lot of it is lighting, personally, I like to focus on lighting and colors. Each light fixture has a function and focus, the colors and their combinations complement each other to create a bigger whole. Lighting creates different moods for different spaces. A wrong color can change the whole scheme."
In the bedroom, there is lighting from above and below the huge painting framing the top of the bed. Fluorescent lights are also recessed in the lowered ceiling so adequate for reading or painting is available without creating gale for tired eyes. Mood changes are created when different light combinations within the same room are tried.
"Orientation is very important. Design can be very beautiful but if you can’t live in it then it’s useless. I wanted the spaces to flow, the kitchen and dining are fused together and have easy access to the living area and even the bedroom. The bathroom and walk-in closet are opened up and can be closed only by sliding door, so you can walk in anytime," Asuncion said.
The spaces are uniquely molded, the rooms are defined not through the use of walls but by using different treatments in the ceilings. Light or pastel colors are utilized because of space concerns. The light colors expanded the limited space and the darker colors were used only as accents.
For inquiries about Serendra, call 849-0551 or 848-5000 or e-mail at [email protected] or [email protected].
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