Manulife names new chief marketing officer

MANILA, Philippines — Manulife Philippines has announced the appointment of Joy Ann Concepcion as the company’s new chief marketing officer and member of the executive committee.

Concepcion, who joined the company in 2017, has held various leadership roles across its marketing organization.

The insurer said her new role, which took effect on April 27, includes leading Manulife Philippines’ marketing agenda.

This includes “bringing together brand and advertising, content and social media marketing, performance marketing, propositions, digital platforms, artificial intelligence and growth marketing, customer experience, digital transformation and corporate social responsibility.”

Concepcion will also focus on enhancing brand positioning, delivering simpler and more connected customer experiences and driving sustainable growth aligned with the company’s business priorities, Manulife said.

“I’m honored to take on this role and to build on the strong momentum the team has created over the past years,” she said.

Concepcion earned a Bachelor’s degreae in Interdisciplinary Studies from Ateneo de Manila University and completed a Marketing Diploma Program at the Ateneo Graduate School of Business.

Rahul Hora, president and CEO of Manulife Philippines said Concepcion is a “proven builder and strategic leader” who provides creativity, customer obsession and disciplined execution.

Hora earlier said Manulife is betting on investment diversification to support profitability this year after a decline in premium income last year, as the US-Israel war against Iran escalates global market volatility.