Bloomberry bets on online gaming

Launching this quarter

MANILA, Philippines — Bloomberry Resorts Corp. of tycoon Enrique Razon Jr. is poised to launch its venture into the electronic gaming space this quarter, while its new integrated resort in Quezon City is closing in on profitability.

Razon said that Bloomberry’s new online gaming business is currently undergoing extensive testing and is on track for a full launch by end of May or early June.

Bloomberry, owner and operator of the Solaire Resort Entertainment City, Solaire Resort North and Jeju Sun Hotel & Casino, is expanding its presence in the electronic gaming space with the launch of an online platform.

“In a bid to secure the long-term success of our business, we seek to further increase our presence in mass market gaming through a new electronic gaming product launching in the second quarter of 2025,” Razon said.

“This new mainstream brand will complement Solaire Online and is anticipated to bring our brand of online gaming entertainment to Filipinos nationwide,” he said.

Bloomberry earlier said the online platform would compete directly with offerings of other electronic gaming license holders, including BingoPlus, the online casino brand developed by DigiPlus Interactive Corp.

In April 2021, the company launched Solaire Online, which now competes with similar offerings by integrated resort operators, among others, in Entertainment City, Clark and Cebu.

Meanwhile, Razon said the ramp up of Solaire North is going quite well, with the new integrated resort moving toward profitability.

The $1-billion Solaire Resort North has been continuing to gain traction in daily foot traffic and revenue since its grand opening in May 2024.

“Every month is improving and we cannot say exactly when it will return to profitability. But it’s getting closer and closer, and hopefully, as soon as possible we’ll be in profitability, similar to how it was here in Solaire Entertainment City in 2013,” Razon said.

Razon said Bloomberry’s three major goals include directing Solaire Entertainment City back to growth, increasing revenues at Solaire North and bringing it into profitability as well as further broadening its presence in online gaming.

“With our best in class integrated resort  products and our expanded exposure to online gaming, we have an unrivaled and highly diverse portfolio of revenue sources that will solidify our position as the top gaming firms in the Philippines and the region,” he said.