BYD targets higher sales in 2025

MANILA, Philippines — BYD Cars Philippines is aiming to achieve higher sales this year amid rising consumer demand for new energy vehicles (NEVs).

During the Manila International Auto Show (MIAS) on Thursday, BYD Cars Philippines managing director Bob Palanca told reporters that their goal is to sell more vehicles this year than in 2024.

“We will be aggressive. We’d like to have a good market share as well,” he said.

Last year, BYD, which is under ACMobility, topped the NEV segment in the country as it sold 4,780 passenger vehicles or 82 percent of the NEV market.

Palanca said sales for NEVs like plug-in hybrid electric vehicles (PHEV) and battery electric vehicles (BEVs) are expected to increase as more consumers shift to these vehicles amid the push for sustainability and other benefits they can enjoy including the exemption from the number coding scheme.

“We had customers that had two cars in the past and sold both to get one PHEV because it is coding-exempt,” he said.

He said users of these vehicles also enjoy savings as they spend less on fuel.

He also said BYD’s PHEVs and BEVs have competitive prices.

“The growth of PHEV and BEV will be significant and this will be a driver for our industry growth,” he said.

In addition, BYD expects its eMAX 7 multi-purpose vehicle, launched at the MIAS, to help drive sales this year.

Palanca said the eMAX 7 superior and standard models are now available at all BYD dealerships in the country.

BYD’s dealership expansion is also expected to support higher sales.

Palanca said BYD has 33 dealerships in the country as of the end of March.

“We are already in Luzon, Visayas and Mindanao. And we will further strengthen that position,” he said.