Big brands meet small businesses

Puregold’s TNAP Convention

MANILA, Philippines — Leading retailer Puregold Price Club Inc. continues to bridge the gap between the consumer brands and the masses through its Tindahan ng Aling Puring (TNAP) program, with over 800,000 members nationwide, including thousands of sari-sari store owners.

The program, which was designed to give bulk discounts and financial aid opportunities to sari-sari store owners, also has massive benefits for brands and suppliers. Through its seminars and mixers, among others, the TNAP program allows brands to directly connect to members.

To ramp up the TNAP program, Puregold is holding the three-day Tindahan ng Aling Puring Convention where brands will be able to sell their fast-moving items at huge discounts; conduct daily seminars; give away freebies and host games while allowing them to network with eager business owners including sari-sari store operators. The convention will allow Puregold to engage with small to medium business owners and further widen their reach to sari-sari stores all across the country.

Puregold president Vincent Co said their annual Sari-Sari Store Negosyo Convention is a way to further implement TNAP’s mandate to foster relations between big brands and sari-sari stores.

“We’re proud and blessed to have grown the Aling Puring program to what it is today, and be able to help both big brands and thriving small business owners,” he said. “At the end of the day, the success of Filipino business is the success of us all. And we’re gratified to keep holding this convention and make brands and sari-sari stories grow by developing mutually beneficial partnerships.”

Local and multinational companies such as Nestle, URC, Unilever, P&G, San Miguel, Monde Nissin, Century Pacific, Coca-Cola, Del Monte, Globe, GCash, Kojiesan and Nutri-Asia, are some of the big names that are participating in the convention.