Puregold program helps Pinoys during pandemic

MANILA, Philippines — The Tindahan ni Aling Puring (TNAP) program, Puregold’s loyalty and membership program for resellers and other wholesalers, has been instrumental in lifting Filipino entrepreneurs out of distress during the most challenging phases of the pandemic.

“TNAP turned out to be the biggest blessing for us,” said Teodorico Ranili Jr., an overseas worker who, like many others, was “trapped” in the Philippines during the initial implementation of the lockdown.

With the unexpected loss of income, Ranili had to scrounge for capital to start an online business for basic necessities.

“We started selling odds-and-ends like bleach and peanut butter online just to make ends meet. Since we had next to nothing at the time, I remember that we made most of our first deliveries on foot,” he said.

Eventually, this side-gig would turn into a quaint sari-sari store that he dreamt of transforming into a full-fledged minimart one day.

The crossroads for Ranili’s store soon came through the TNAP program.

“They have an accommodating and reliable agent that comes to our area weekly to assist with ordering. Through the TNAP system, purchasing sale items became extremely convenient. As a bonus, these items are delivered free-of-charge for any TNAP member.”

“We were able to thrive and overcome the uncertainties of the pandemic through our store. This could not have been possible without Puregold and their Tindahan ni Aling Puring program. The convenience and the perks of being a TNAP member just make the life of a store owner so much easier,” Ranili said.

Today, Ranili is the proud owner of a convenience store serving his community in Meycauayan, Bulacan. In achieving this, he credits his membership in the TNAP as something that helped make his dream a reality.