AllHome ramps up e-commerce business

MANILA, Philippines — Villar-owned AllHome is ramping up the e-commerce component of its business through partnerships with on-demand delivery providers.

AllHome chairman Manuel Villar Jr. said the pandemic has presented opportunities for improvement and AllHome’s digital expansion ranks very high in the company’s 2021 business priorities.

“We are optimistic that on-demand delivery and online shopping will continue to increase and augment in-store sales,” Villar said.

AllHome has also made sure that its digital shift is felt on the ground.

This includes AllHome 360? virtual tour, a state-of-the-art virtual walkthrough of AllHome stores to help in navigating and picking items, click-and-collect counters that serve as express lanes to pick up online orders placed via web or Shop4You, and a tangible QR Code push by frontliners to walk-in customers.

AllHome also has self-service check-out kiosks – a safety option for customers who prefer less contact as they shop, which is a key consideration in the midst of the pandemic.

This facility lessens unnecessary interactions between customers and cashiers and other personnel. As this is a relatively new feature, AllHome still provides human intervention through trained staff who can assist customers as they navigate the self-checkout process, Villar said.

Camille Villar, vice chairman of AllHome, said, “The AllHome team, despite the pandemic, has adjusted quickly to the demands of the new normal.”

AllHome is aggressively partnering with the country’s leading digital marketplaces to expand its online presence.

“Pursuing inroads in e-commerce and building on our multi-channel capabilities is central to AllHome’s growth strategy,” said Benjamarie Serrano, AllHome president.

“As the economy emerges from the pandemic, we look to leverage our innovations and efforts as we respond to the challenges of the new normal, both in-store and online,” Serrano said.